Monday, 10 October 2016

Shop Direct AW16 Show - Behind the Scenes

Last Friday we took a trip up to Liverpool's Echo Arena for the Shop Direct AW16 show. Bringing together online department stores like Very.co.uk and Littlewoods.com, the event was a showcase of talent with 20 adults, 14 juniors and 8 creatives booked from BOSS.

We were wowed on arrival by a 20m raised gloss catwalk, huge display screens and banked seating around the stage. Even more impressive were the clothes on offer, with the V by Very range in particular catching our eye.

Choreographed by Ian Mills, the show was faultless. With such a huge production it is no surprise that the brilliant Clare Povey, Communications and Event Lead for Shop Direct was given an award for her commitment to the company.







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