Outside of
London, Liverpool is the second most lucrative city in the UK for beauty sales,
so it makes perfect sense to open here, the first, pioneering, one-stop-shop
for all things bright and beautiful. Known as ‘A Global Beacon of
Beauty’, Wednesday’s
launch was as glitzy as you can imagine with American socialite and model Olivia Palermo cutting the ribbon,
and officially opening this new concept store. In their 1930’s evening attire,
Boss models looked as radiant as ever at this star studded event.
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